There are an infinite number of reasons to give s—Tobler’s Flowers would never argue with that—but some occasions matter a bit more than others. And we’re not talking about the big events, where a bouquet is expected, or where there’s a certain associated and you have to give that. We’re talking about the personally meaningful occasions on which you offer someone special a gift of blooms. These are the exchanges we look forward to all year.

Sometimes we’re creating an occasion with our s, and not the reverse. In these instances, we can feel free to choose from among the many categorized designs. There’s no rule book for this type of giving because it’s unique to us. In fact, this is a great chance to be creative and to really think about the mood we want to create and the emotion we want to telegraph. These considerations can guide us in what we give.

That said, we’re more than happy to make recommendations and to help you generate just the right impact. You may even be starting a new tradition, and if so, all the better. Your recipient will be surprised and delighted by the time and attention you’ve put in to crafting a meaningful moment.